Names are a central element of our lives. In a incredibly actual perception with out names we are unknowable. Names explain to us Who and What, in some cases even Exactly where.

Use of a person’s identify alerts some get in touch with with or knowledge of that person. To “know” a man or woman is to know their identify, even if prefaced by “Mr.” or “Miss” or “Mrs.” To know a particular person very well is to use his or her very first title. To know a individual incredibly nicely is to use a nickname or some other endearing individual expression. Us residents name persons, sites, issues, and corporations for deeply philosophic motives, frivolous functions, and sensible problems. We in some cases give companies multi-worded names since the text produce a meaningful acronym, e.g., Mothers Versus Drunk Driving, MADD. Or we pick out a title merely since it’s exclusive and we like the seem of it, e.g., Google.

For most Us residents, names are useful if not generally philosophical.

In historical situations, individuals bestowed names for all these reasons much too, with the probable exception of acronyms. But generally men and women in historical cultures gave names due to the fact the name experienced some special indicating. Names have been more than a label.

Names have been generally given as a symbol of some considerable occasion or characteristic in the lifetime of the person. Names usually represented the essential character of a person and could expose some part of a person’s innermost getting. Eve was the “mom of all dwelling.” Names had been often altered in Bible situations to signify some new starting. Abram turned Abraham, and Sarai turned Sarah. Jacob turned Israel. A new child toddler was named, Ben-oni, “son of sorrow” by a dying mother, Rebekah, but swiftly renamed Benjamin, “son of the suitable hand,” by a loving father, Jacob. Jesus renamed Simon, the rough fisherman, Peter.

Name adjustments were aspect of the history of the college I was privileged to guide for a few decades: Grand Rapids Baptist Faculty and Seminary (GRBC&S). In 1941, an night Bible faculty was founded with the identify Grand Rapids Baptist Bible Institute. With expansion in college students and the instructional program the identify was modified in 1959 to Grand Rapids Baptist Bible Faculty and Theological Seminary. Later, the phrase “Theological” was dropped when Grand Rapids Baptist Seminary was set up as a separate but similar graduate college with the very same Board of Trustees and president.

In 1972, the college’s identify was transformed once more from Grand Rapids Baptist Bible Faculty to Grand Rapids Baptist School. This new identify explained the growth of the educational system from a Bible college or university curriculum (featuring Bible and New music majors) to a Christian liberal arts higher education curriculum (featuring Bible, New music, Heritage, Biology, English, Small business Administration, Education and learning, and several other majors). But the new identify still endured some constraints. For example, it was geographically restricted to one particular town. The school’s prolonged-standing nickname continued as “Baptist Faculty,” which tended to ship the concept that non-Baptists have to have not utilize. And the school’s identify was however routinely confused with the former identify or a by-product, Grand Rapids Bible University, or the much more convoluted Grand Rapids Baptist “Church.”

This name confusion was particularly problematic simply because it tended to perpetuate the earlier mission of the establishment as a Bible instead than Christian liberal arts college. So in spring 1992, the Board of Trustees at the time yet again approved a research for the consideration of an institutional title improve. Adhering to a preliminary evaluation, the Board of Trustees in the slide 1993, voted to apply a approach for analyzing the greatest name for Grand Rapids Baptist University. At that time, the Board also voted to sustain the identify, Grand Rapids Baptist Seminary.

1 of the wisest choices the Board at any time created was to permit me, the president at the time, to announce the Board’s selection promptly, to announce it as a “examine” as opposed to a title-modify fiat accompli, and to announce it as a study to take into account what could be the “very best identify” for the university. On a political degree this intended several issues: that constituents heard about a probable identify change devoid of staying reduce out of the procedure, which gave a lot of of them time to acclimate, and that individuals who believed the old or recent identify, GRBC, was the “ideal title” have been not slice out of the procedure, because it was nevertheless possible the Board would in the long run reaffirm that name.

For the duration of the up coming numerous months, pupils, personnel, constituents, and the community were invited to post title concepts or solutions. Most likely the most amusing submission was the title “Hobbes,” for the political philosopher Thomas Hobbes. This developed a neighborhood joke in that Calvin University, a top quality institution of increased studying, is situated just three miles from GRBC&S on the exact same street. Experienced the Board chosen Hobbes as the new university name, locals would have forever referred to “Calvin and Hobbes” on East Beltline Ave.

In March, 1994, the GRBC&S Board of Trustees reviewed about a person hundred and 30 names in four groups: geographic, theological, historic, denominational, reduced the record to three names which includes GRBC, and finally made the decision to rename the higher education, “Cornerstone College or university.” The name Cornerstone Faculty completed the simple need to have for a title that minimized confusion about the college’s mission. But it was also philosophically anchored in Christian symbolism and biblical this means.

In Ephesians, Paul refers to Christians as “members of God’s home, created on the basis of the apostles and prophets, with Christ Jesus himself as the chief cornerstone. In him the complete setting up is joined alongside one another and rises to come to be a holy temple in the Lord” (2:18-21). Jesus is the “analyzed stone” who would make “justice the measuring line and righteousness the plumb line” (Isaiah 28:16-17). Jesus Christ is the “living Stone” and Christians, “like living stones, are currently being built into a religious household…as a result of Jesus Christ…a chosen and valuable cornerstone” (1 Peter 2:4-9).

A cornerstone is also the critical developing stone or block in a foundation by which all other stones or blocks are calculated. A cornerstone speaks of the permanency of values like reality, faith, elegance, advantage, righteousness, justice, liberty, peace, and like.

By any aim measure the new Cornerstone title was an unqualified accomplishment. It was quickly if not right away embraced by students, and the space business community and the public responded to it with admirable enthusiasm. Alumni reaction was at first combined, as is to be predicted for any collegiate identify change, but in a somewhat brief time most alumni signed on. The main worth in the new name was its information that a new wind was blowing at the institution, just one that seemed ahead and positioned the school for the upcoming.

In tumble 1998, following an interior academic system and interaction with proper point out authorities, the Board of Trustees voted to change the title of the university all over again, this time from Cornerstone College to Cornerstone College. In the exact assembly the Board and administration agreed to announce the new position in April, 1999, not knowing the school’s basketball workforce would get the NAIA Division II National Men’s Basketball Championship in March of that 12 months. This unplanned community relations gift made a media platform a great deal larger sized than would have normally been out there mainly because a nationwide championship is noteworthy and rightly appeals to notice on any amount of athletics.

The university avoided a backlash from these who may have dismissed the modify as a low-cost get for the brass ring, most likely mainly because, in the stop, it made perception. The university had been rising, the national championship failed to harm, and a effectively-conceived advertising and marketing campaign attracted beneficial attention. The campaign featured billboards about the city showing just one modest shoot of eco-friendly springtime corn in a plowed discipline, the new identify, and the phrase “Imagine Huge, Consider Even bigger.” Uncomplicated. People today comprehended it, and they favored it.

Organizational title alterations are not to be entertained flippantly. Nor must they be prevented at all value, for the reason that the charge might be missing probable or even untimely demise of the group. Identify changes supply an un-matched option to deliver a message to constituents, clients, or the normal public. New initiatives, new items, new services, or better nonetheless, a new and worthy vision can be writ big in people’s minds when an organization changes its identify.

What is actually in a identify? Your organization’s potential.